All systems go for Startup Weekend Cebu 4 #swcebu


Posted on: June 2, 2014

All is set for the upcoming Startup Weekend Cebu 4 (SWC4), a weekend long gathering of people ​interested in launching their own company or tech “startup”, aided by tech experts and business practitioners who will mentor groups into launching conceptsto ​business reality.
“All the main preparations from the speakers, the technicals, to the venue are complete. It’s all systems go for this year’s SWC4 on June 6, 7, and 8,” said Rica Ruth Serenio, the SWC4 lead organizer, Offshore Consultancy and Business Services Co-founder, and senior member.

This is the fourth Startup Weekend Cebu to be organized following its initial success in May 2012. First started in the U.S., Startup Weekend has become a global movement that seeks to empower young entrepreneurs to nurture innovative ideas to become sustainable businesses.

The tech event, which will be held in the University of Cebu-Banilad Campus, opens Friday night with an open mic to encourage participants to pitch their ideas and enjoin others to join their team. According to Serenio, this is followed by team sessions building viable products before demonstrating to a panel of experts who will determine which teams’ concepts deserve to be called the best.

The said panel will be composed of Caresharing Co-Founder Mark Buenconsejo, Symph Founder Dave Overton, engageSPARK Founder Ravi Agarwal, Synacy CEO Rhett Jones, Cebu Chamber Commerce and Industry President Ma. Teresa B. Chan, ​and NCR Cebu Development Center Managing Director Jaideep Agrawal.

The SWC4 teams will be coached by a host of successful tech entrepreneurs including RLCOMM INTERNATIONAL Founder Ruben Licera Jr., Third Team Media Founder Fleire Castro, Arcanys Senior Designer Kenneth Ruelan, 3AG Business solutions Inc. President & CEO Michael Raymond Martinez, Founder Clarisa P. Briones-Bernal, Co-founder Adam Martin, Production Designer and independent music advocate Kaloy Uypuanco, iSTORYA.NET Founder Gerald Yuvallos, Zeelifestyle Art Director and UVNS School Director Genesis Raña, Cebunomics Inc. Founder Derick Bulkley, and Kickstart Ventures Inc. Social Enterprise Investments Manager and Head of Communications Pia Angeli Bernal.

​SWC4 is organized by, a non-profit business organization providing training and networking for Philippine tech entrepreneurs and startups, in partnership with the Department of Science and Technology Information and Communications Technology Office (DOST-ICTO).

The event is one of the highlights of this year’s Cebu Chamber of Commerce and Industry (CCCI) led Cebu Business Month (CBM), which features a series of events that highlight the opportunities and challenges confronting the dynamic Cebu business community.

“Innovative startups are a formidable addition to a flourishing Cebu business community. A growing number of homegrown tech entrepreneurs can help make Cebu more globally competitive — especially in the light of the ASEAN Integration,” said founder Tina Amper.

Mon Ibrahim, DOST-ICTO Deputy Executive Director, added that the SWC4 is in line with his office’s thrust of providing support for entrepreneurship in the regions as an effective way of pushing growth in the local economy through ICT.

SWC4 organizers called on entrepreneurs, aspiring negosyantes, students, young professionals, and all tech enthusiasts to join simply by registering at the event website Apart from the opportunities offered by SWC4, the registration already includes free meals and $100 worth of AWS credit for website hosting on Amazon Web Services Cloud.

​SWC4 platinum sponsors are Kickstart and Globe, gold sponsors are Airbnb and Synacy, while silver sponsors are Global Hub, NCR, and PRWorks.

Organizational partners are Cebu Chamber of Commerce & Industry, Cebu Business Month, CebuinIT, while University of Cebu is the venue partner.

Media partners are Asian Journal Publications, Balikbayan Magazine,, Third Team Media, InnoPub Media,, iNewMedia, and Rappler.

To register or for more information,visit Inquiries may be sent through email, Facebook at Startup Weekend Cebu, or Twitter (@swcebu).
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